www.youtube.com www.encognitive.com In 1976, Henry Gadson, the CEO of Merck, one of the largest pharmaceutical companies in the US, was interviewed by Fortune magazine. During the interview, Gadson complained of having to limit his market to sick people. His dream, he said was to be able to "sell to everyone" and make Merck more like "Wrigley" the chewing gum company. Now thirty years later, as prescription and designer drugs become ever more prevalent,

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